At the age of thirty, I started two new sports: tennis and Brazilian Jiu-Jitsu.

I loved them both, and wanted to practice both as much as possible. Both were very hard on my joints.

I'd dominate on the tennis court or submit someone on the mats, then wake up the next morning feeling like I'd been hit by a truck. My joints were stiff. My muscles ached. I was taking more rest days than training days.

I knew there had to be a better way.

Here's where my background in the supplement industry became crucial.

I'd spent years working with leading supplement brands, including top collagen companies and performance nutrition specialists. I understood the science, the manufacturing, and most importantly, the gap between what athletes need and what the market provides.

Most supplements focus on:

Building muscle (protein powders)

Providing energy (pre-workouts)

Basic wellness support

The recovery market was fragmented. To get adequate recovery support, I was sourcing my own ingredients and putting 10 different scoops into a shake.

I dove deep into the research and realized recovery isn't one-dimensional. It's a system. That's why I built MATTER™ around three pillars:

REINFORCE: Your joints and connective tissue take a beating every training session. You need to actively rebuild what gets broken down—strengthening the foundation that keeps you moving explosively and pain-free.

RECOVER: Your muscles don't grow during training; they grow during recovery. Without the right building blocks, you're not just missing gains—you're breaking down faster than you can rebuild.

REFUEL: Peak performance demands optimal hydration and electrolyte balance. When your cellular machinery isn't firing on all cylinders, everything else suffers—strength, endurance, and recovery speed.

The science was clear on each pillar. The dosing protocols were established. The only problem? I needed comprehensive recovery nutrition that addressed all three areas—not scattered across a dozen different products with suboptimal doses.